Virgin Voyages reveal Worlds First Vinyl Record Shop at Sea
Virgin Voyages have revealed the worlds first vinyl record shop at sea on Scarlet Lady, along with guest DJ's and new musical talent. The Virgin family of businesses have a deep seated history and connection to sound, and the record label Virgin Records was home to many underground acts including the Sex Pistols, The Human League and Culture Club. Virgin Records grew into a brand synonymous with music, culture and up-and-coming talent, and Virgin Voyages is still very much grounded in that early brand mindset, placing the discovery of rising talent front and center in the approach to music programming on board.
Roughly 50 years after Virgin’s first actual record shop was opened on London's Oxford Street, it seemed only natural to have a record shop as part of the brand’s entry into sea travel. Voyage Vinyl will be stocked with a selection of both classic and current albums including special and limited-editions that Sailors can check out at listening stations. The shop will also feature magazines, headphones and record players.
Voyage Vinyl record shop on Scarlet Lady, Virgin Voyages
Scarlet Lady will offer another music forward space called, The Groupie, a modernist take on Japanese-style karaoke rooms. These futuristic-style, full-colour personal pods were designed by Academy Award-nominated film director Roman Coppola, and challenge the notion of doing Karaoke in front of a room of strangers. Instead, they are designed as intimate, curved, sound zones perfect for those looking to share their vocal talents and dance moves with only the company of invited guests.
The Groupie, Scarlet Lady, Virgin Voyages
Part of Virgin Voyages music programming includes the brand’s DJ residency program featuring core talent throughout the Virgin Voyages experience, including the Bimini Beach Club. Some DJs set to be on that roster include talent like the recent Oscar winning, Mark Ronson as well as the much-celebrated DJ MK who has committed to one performance in 2020 and the Grammy-nominated electronic music duo Sofi Tukker.
“Sound has that magic quality of irresistibly drawing and uniting people together,” said Chris Stubbs, Senior Director of Sailor Experience for Virgin Voyages, who is building the brand’s Creative Collective for sound, and is responsible for the total musical experience for Sailors. “It changes our moods, invokes memories and alters our energy levels.”
“We considered Virgin’s legacy in music and injected some modern ideas with DJs that fit that heritage and culture.” said Michaelangelo L'Acqua, Principal at WhiteLabel Creative, one of the newest members of the brand’s Creative Collective, helping curate the musical programming. “The idea is to create sounds that travel with the Sailor throughout their experience, from vintage classics to the discovery of something new.”
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