Silversea launches augmented reality app
Ultra-luxury cruise operator Silversea have released an innovative new application to promote its expedition cruises aboard the Silver Explorer and the new Silver Galapagos.
The app uses new augmented reality technology, which brings still images to life in the form of video content on the iPhone or iPad. To access the content, the user simply downloads the Silversea Expeditions app from the App Store.
Once installed, the user can then hold their device over one of stunning images contained with a special postcard patch to see it come to life.
The application is available for the iPhone and iPad from the App Store.