Press Release: White Star revamps online offering

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Press Release: White Star revamps online offering

The Wexas-owned luxury brand already has 15 pages of cruise consumer reviews on its site, and is looking to treble this by the end of the year. The new site,, is the UKs only site dedicated to luxury cruise holidays.

The revamp includes improved navigation, new destination maps, destination features and more prominent position of special prices and exclusive offers. Luxury cruise news, a cruise blog, and information about individual cruise lines are all new, while a separate river cruise section has also been added to capitalise on a growing demand for river cruises.

The Luxury Cruise Company general manager, Scott Anderson, said year-on-year sales for river cruise itineraries doubled in 2009, and this trend looks set to continue in 2010. Anderson said: River cruising is most definitely growing in popularity. Long gone are the days of three-star older boats plying the Nile, Danube, or Rhine.

Todays modern ships offer five-star accommodation, wonderful amenities and high quality food. Many also include shore excursions and wine with meals, adding to the great value. Sales for river cruises in 2010 have surprised us and show no sign of slowing. Anderson added booking patterns for luxury cruises are six-12 months in advance, with Alaska and South America proving particularly popular.

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