Celebrity Edge new retail and shopping revealed
Celebrity Cruises have revealed the new brands they have partnered with for the shops and retail experience on board their revolutionary new ship, Celebrity Edge. The Celebrity Shops are a carefully curated collection of luxury products and brands, some of which cannot be found anywhere else. Celebrity Cruises selected these brands for Celebrity Edge, as they are the ‘best in class’ and also for the values those brands believe in.
Famous brand shops on Celebrity Edge
On Celebrity Edge there will be world-famous brands like Cartier, Bulgari, and Tiffany & Co. that represent the ultimate in luxury.
Several brands appearing in The Celebrity Shops on board Celebrity Edge were selected as they value some of the same things as Celebrity Cruises —like female leadership, empowerment, and entrepreneurship. These include John Hardy, Jo Loves, Kallati Edge Captain’s Collection, Malala Fund Collection, Rae Feather, and S’well.
Sustainability and environmental issues are also close to Celebrity Cruises heart, and as such the brands were selected for their low-impact materials and environmental awareness - 4Ocean, John Hardy, S’well, and Tasc Performance Apparel.
The Cartier shop on Celebrity Edge
Exclusively on Celebrity Edge
Celebrity Edge will also introduce new shops and brands never before offered at sea as well as products found nowhere else in the world. Some of the first-at-sea lines include Atelier Cologne, Jo loves (created by Jo Malone), and Marc Jacobs.
Other brands have created exclusive products and gifts available only on board Celebrity Edge, including a Celebrity Edge decorated egg, designed by jewellery designer Stephen Webster, a descendant of world-famous Russian artist Theo Faberge, and champagne producer Veuve Clicquot has created a commemorative Celebrity Edge tin.
The Sense of Self shop on Celebrity Edge
One of the most exciting exclusives on Celebrity Edge is the “Edge Steel Collection”. This limited-edition collection of fashion jewellery was created from the first cut of steel used to build Celebrity Edge, and to own one of these pieces is to own a piece of the ship itself. Another custom collection available only available on Celebrity Edge is the Kallati Edge Captain’s Collection—a limited edition jewellery line that was inspired by the architectural philosophy of Celebrity Edge. Nobel laureate, Malala Yousafzi, is Celebrity Edge’s godmother, and on board you’ll find a very special assortment of apparel and keepsakes inspired by Malala and her global education campaign.
The Shops on Celebrity Edge
- Sense of Self
- Tiffany & Co
- The Gem
- Time is Now
- To the Edge
The To The EDGE shop on Celebrity Edge